Contractor Success Stories and
Innovative Marketing Tactics
Originally presented on June 18, 2009

Co-hosted by Building Performance Institute (BPI) and Electric and Gas Industries Association (EGIA) with all net proceeds donated to Efficiency First

Audio recording and presentation slides available for download– click here to register for your free download. Once registered, you will receive an e-mail with information on how to access these digital files.

Learn low-cost, innovative marketing tactics from HVAC, insulation, and solar installation companies that have repositioned themselves to become leading-edge home performance contractors. Selling “whole house solutions” that address energy savings, comfort and health/safety is more complex than selling furnace replacements. But the result is larger jobs with higher profit margins that significantly set your company apart from traditional home improvement contractor competition.

You will learn and gain insight on:

• How to network in your community and leverage your employees’ participation

• Producing workshops that make you the local subject-matter expert, champion your past customers, and qualify prospective customer leads

• Secrets to getting free media coverage through “celebrity” home energy audits

• Asking past customers for referrals and rewarding them for their “sales” efforts

• “Circle of 9” door-hanger distribution methodology with “talking” yard signs

• Using energy bill guarantees to close good-better-best package offerings

• Using Facebook and other social media to get people talking about your company

Event Presenters:

Matt Golden, CEO, Sustainable Spaces
		Matt Golden was recently named the first recipient of the Tony Woods Award for Excellence in Advancing the Home Performance Industry. Matt Golden is chief executive officer and founder of Sustainable Spaces, the San Francisco Bay Area’s leading provider of home performance services. Founded in 2004, it is a licensed general, solar, HVAC and insulation contractor. The company’s integrated team of HERS-certified Home Performance Specialists, environmental engineers, and specially trained Home Performance Retrofitters combine customer service with building science innovations and engineering solutions to transform homes into the most efficient, healthy versions of themselves. Sustainable Space was California’s first Building Performance Institute (BPI) accredited organization.
Mike Rogers, Senior Vice President-Market Development, GreenHomes America™
		Mike Rogers is Senior Vice President for Market Development with GreenHomes America™, the largest industry-accredited, single-source provider of home performance contracting in the state of New York. GreenHomes delivers a full line of services including comprehensive home assessments, windows and doors, furnaces and boilers, on-demand hot water heating, insulation and air-sealing, indoor air quality, and solar systems. GreenHomes works with Home Performance with ENERGY STAR® (HPwES) and is a Building Performance Institute accredited organization. Prior to joining GreenHomes, Mike had an eleven year affiliation with the U.S. EPA as an employee and consultant, holding various positions focusing primarily on the (HPwES) program.
Larry Taylor, President, Air-Rite
		Larry Taylor is president of AirRite Air Conditioning Co., Inc. and HERS Raters of Texas. He has been in HVAC and whole house comfort since 1991, and a HERS rater since 2003. He is a founding member of Comfort Institute, Texas Home Energy Raters Organization, and was its first president. AirRite Air Conditioning Company was founded in 1955 and was named 2004 Residential Contractor of the Year by Contracting Business Magazine. AirRite serves the Fort Worth and Arlington Texas area, designing and installing comfort systems in both commercial and residential applications. AirRite also operates HERS Raters of Texas which provides inspection and testing services with certified HERS raters who have the tools, training and skills to diagnose a home’s problems, pinpoint problem areas and suggest the proper procedures to improve energy efficiency.

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves a over 2,500 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support.  EGIA has facilitated the financing of over 40,000 residential and business projects valued in excess of $500 million, and has administered over $250 million in rebate payments.