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More Home Performance Contractor Success Stories and Marketing Tactics
Originally presented on July 14, 2009

Co-hosted by Building Performance Institute (BPI) and Electric and Gas Industries Association (EGIA)

Audio Recording with Presentation Slides now available for free download


Once registered, you will receive an e-mail with information on how to access these digital files.



 

Based on the tremendous success of our June 18 event, with over 150 participants, we're doing it AGAIN with 3 more successful home performance contractors sharing their marketing tactics! Learn more innovative marketing tactics from leading-edge home performance contractors across the country. Selling "whole house solutions" that address energy savings, comfort and health/safety is more complex than selling furnace replacements. But the result is larger jobs with higher profit margins that significantly set your company apart from traditional home improvement contractor competition.

You will learn and gain insight on:

  • The best time of the year to buy advertising

  • Ramp up your marketing rather than layoff installers when production is down

  • Presenting consumer seminars that directly lead to profitable sales

  • Driving web traffic to your site from all local people looking online to buy home improvements

  • Networking in your community in ways that promotes your business

Event Presenters:

Darin Hughes, HughesCo, Buffalo, New York
 

Darin Hughes started Hughesco Inc. as a remodeling company in 1983 and was one of the first contractors to embrace NYSERDA’s Home Performance with ENERGY STAR® in 2001. The company has expanded to include 3 locations, including an appliance retail store. Last year, both HughesCo of Buffalo and HughesCo of Rochester were named to the national ENERGY STAR Century Club for each reporting over 100 “whole house” installations. HughesCo has also earned NYSERDA’s "Excellence in Energy Savings" and "Excellence in Advertising" awards. Darin has received a "Hero" Award from The One Hundred Club of Buffalo & Western New York and an "Outstanding Citizen" award from the Erie County Sheriff's office. HughesCo is a Building Performance Institute accredited organization.
Devon Hartman, Hartman Baldwin, Clairmont, California
 

Devon Hartman is Co-Founder and President of HartmanBaldwin Inc., a fully integrated Architecture and Construction Company. Operating since 1979, HartmanBaldwin has been the recipient of more than 40 local and national awards for design/build excellence. These include the Gold Nugget award from the Pacific Coast Building Conference and the Grand Prize Design award from Remodeling Magazine. HartmanBaldwin has also been featured on HGTV Restore America. Devon is a LEED AP, Certified Green Building Professional and a Green Point Rater. HartmanBaldwin is a certified provider of Home Performance with Energy Star (HPwES), certified by the Building Performance Institute (BPI) and the California Building Performance Contractors Association (CBPCA), and a member of Architecture 2030.

Sean Crane, HomeTown Green, Media, Pennsylvania
 

Sean Crane is co-founder and Chief Technical Officer of Hometown Green LLC with 3 core businesses of energy auditing of existing buildings, energy ratings of new buildings, and building performance contracting. Sean and partner Kim Auger began Hometown Green in 2007. Sean is a third generation Contractor and holds a Green Advantage Certification, is a RESNET energy rater, and is a Certified Building Analyst with the Building Performance Institute. Hometown Green is a member of the Sustainable Business Network of Philadelphia and a founding member of EfficiencyFirst.org.

Moderator:  Ed Thomas, Director, UtilityExchange.org
 

Handshake

UtilityExchange.org produces in-person and web-based activities where utilities, energy-related organizations, and contractors may learn and network regarding energy efficiency, renewable energy, customer service, marketing, sales, and enhanced business operations. UtilityExchange.org is an affiliate of the Electric & Gas Industries Association, a non-profit organization dedicated to advancing energy efficiency and renewable energy solutions.

Ed Thomas

 


Audio Recording with Presentation Slides now available for purchase.
Once registered, you will receive an e-mail with information on how to access these digital files.

Registration fees for archive of audio recording with presentation slides:
• $50 for all utility and government organizations
• $95 for all other organizations

Contractor Web Exchange fee includes unlimited access for anyone in your organization to presentation slides with an audio recording of the presenters and question-and-answer discussion. Full contact information for all presenter is provided so you may contact them directly to ask your own questions.


This Contractor Web Exchange is co-hosted by Building Performance Institute with Electric & Gas Industries Association.  Promotional consideration provided by Efficiency First, HVACReducation.net, and GrEEnCollarEdu.net. 

The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.

The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves a over 2,500 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support.  EGIA has facilitated the financing of over 40,000 residential and business projects valued in excess of $500 million, and has administered over $250 million in rebate payments.

Promotional consideration provided by:

Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC.

HVACReducation.net, founded in 2000, provides access to complete, comprehensive and growing online education programs, recognized by the leading experts in the HVACR industry as the primary online education resource. Courses are available 24 hours a day, 365 days a year for the convenience of adult learners. Courses are guided by skilled industry professionals who maintain contact with each enrolled student. Quality education, student success, and exceptional customer service are the primary objectives.

greensmall

GrEEnCollarEdu.net is your source for comprehensive education and training programs that support nationally recognized standards from across the green building and green trades industries in areas such as building performance, renewable energy systems, green remodeling, insulation, air sealing, fenestrations, and the HVAC/R industry.

Affordable Comfort, Inc. (ACI) convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and “house-as-a-system” training for building trades, housing groups, and program professionals. ACI’s vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe.


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