Audio/Video Recording with Presentation Slides
Register NowOnce registered, you will receive an e-mail with information on how to access post-event recordings and any other event material.
Internet Marketing for Contractors
Thursday, September 9, 2010, 11:00-12:30 Pacific Time
In today's competitive home improvement market, a successful online presence is a must. Do you understand the exciting and interesting issues the Internet holds for business owners: what makes an exceptional web site, how to maximize your online visibility and how to effectively use social media? These topics must be understood in order for a business to fully capitalize on the Internet's incredible capability.
We are proud to offer a one-and-a-half-hour Web Exchange that lays out the "secrets" of Internet marketing. We can help you take your business to the next level online! We will cover:
- Understanding your local market to improve your web site design and functionality
- Your competitive positioning, vital to your online success
- Web site ratings: what they mean and how to improve yours
- Search Engine Marketing: How to succeed in the "pay per click" world
- Search Engine Optimization: organic positioning and metadata
- How to successfully advertise on major search engines
- Behavioral targeting: how to attract the right consumer
- Understanding social media and making it work for you
The EGIA Leadership Academy Web Exchange will be co-hosted by contractors who have a proven online track record of harnessing the Internet to improve profitability.
Bonus: Everyone who registers for this free event will receive a discount on a subscription to Home Energy magazine which is the leading national publication for home performance contractors.
Who should attend? This web-based session is designed to be attended jointly by owners, senior management, sales and marketing staff, office managers, and other key employees with companies focused on Home Performance and other residential and small commercial remodeling, replacement and contracting services. Plan to bring together all the key players in your company around one computer screen and a speaker phone.
No need to travel! Learn at your computer! As easy as a conference call! Your Contractor Web Exchange registration includes one phone line (or Voice-Over-Internet) connection plus a web link to the presentations. You are welcome to use the phone connection on a speaker phone and project the web link in a conference room so an unlimited number of your associates may participate. After the event, you will receive an archived web link with unlimited access to presentation slides with an audio recording of the presenters and question-and-answer discussion.
Can't participate on this date/time? No problem, register anyway, participate live with those from your organization who can make it, and you will receive a video/audio recording link afterward to view and share with others in your organization.
PRESENTERS
Jack Nagy, Founder Desert Consultants
Jack Nagy has a unique and exemplary history in the HVAC industry. With over three decades of handson experience at the contractor, distribution, and corporate levels, Jack's perspective is empathetic to the real-world challenges facing today's contractor and informed by his expertise in the total sales and supply chain. He talks straight and has the ability to simplify business functions to their core.
Jack began his profession in the HVAC industry working for his father's heating and cooling company in New York City. In subsequent years Jack earned a degree in electrical engineering as well as an MBA. Prior to starting his own company, Jack's last 14 were in the Trane organization where he was quickly promoted to Sales Leader and eventually DSO Leader. His demonstrated successes and ability to apply his business acumen in various markets continued to post year over year growth at a staggering rate.
Eventually Jack was awarded the position of DSO leader for the Trane corporate office in the Southwest. Combining his industry expertise and his fresh perspective on marketing, advertising, and lead generation, Jack changed the game for Trane and the market grew exponentially. Under Jack's leadership, sales increased over 400% in four years!
Liz Mortenson, General Manager with Hearst Media Services
Liz Mortenson is a general manager with Hearst Media Services. She joined Hearst in 1996 and has worked in various areas such as Real Estate, Retail, Commercial Printing, Direct Marketing and Digital Products. Her specialty is partnering with companies to formulate successful, multifaceted advertising campaigns.
Marlies Arevalo , Digital Sales Manager with Hearst Media Services
Marlies Arevalo is a digital sales manager and has been with Hearst Media Services for 11 years. She brings a wealth of knowledge from commercial printing, direct mail, newspaper, distribution and digital products. Marlies enjoys helping her clients achieve their marketing goals by customizing a media mix of both print and digital products.
Amanda Dietrich , Regional Sales Specialist with Hearst Media Services
Amanda Dietrich is a regional sales specialist with Hearst Media Services. She has 5 years of media experience with a background in digital, search engine marketing, and social media. Amanda is a proven sales consultant that provides excellent customer service and is ready to help you find a way to reach your customers digitally.
Moderator: Stephen Michael Self, Vice President, Electric & Gas Industries Association
Registration Fees:
- Free to EGIA member and affiliated companies, and program participating contractors nationwide
- Free to all BPI certified individuals, accredited companies, and training affiliates nationwide
- Free to all Efficiency First member companies nationwide
- Free to all Home Energy subscribers
- Free to all ACI National and Regional Conference past participants
- $45 "early bird discount" to all others ($95 after September 8, 2010)
You MUST register in advance to receive dial-in information and web access to the presentations
Registration includes unlimited access for anyone in your organization to presentation slides with an audio/video recording of the presenters and question-and-answer discussion. Full contact information for all presenters is provided so you may contact them directly to ask your own questions.
If you have any registration questions contact:
Josh Van ZuyenRegister Now
(866) 367-3442 Ext. 328
jvanzuyen@egia.org
This Leadership Academy Web Exchange is hosted by:
The Electric & Gas Industries Association (EGIA) is a non-profit organization that serves a over 2,500 installation contractors, regional distributors, product manufacturers and other trade allies delivering energy efficiency and renewable energy solutions to millions of homes and businesses. EGIA also delivers services on behalf of electric, gas, water utilities and municipalities, including financing, rebate program administration and rebate processing; contractor network management, training and certification; and sales channel development and support. EGIA has facilitated the financing of over 50,000 residential and business projects valued in excess of $700 million, and has administered over $300 million in rebate payments. www.egia.org
Promotional consideration provided by:
Affordable Comfort, Inc. (ACI) convenes thought leaders in home energy efficiency to provide cutting-edge events focused on home performance, green building, and "house-as-a-system" training for building trades, housing groups, and program professionals. ACI's vision is that every family has a home that is energy efficient, durable, comfortable, affordable, healthy, and safe. www.affordablecomfort.org
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The Building Performance Institute, Inc. (BPI) is a recognized global leader, supporting the development of a highly professional building performance industry through individual and organizational credentialing and a rigorous quality assurance program. BPI works with building performance industry stakeholders to ensure that the professional bar for excellence in building performance contracting is established and maintained by creating and regularly updating technical requirements through an open, transparent, consensus-based development process.
Efficiency First is organized so that the Home Performance Workforce can be represented in both National and State level policy conversations. Efficiency First is dedicated to retrofitting of America's homes, building the industry infrastructure to create jobs, and reducing energy consumption, carbon emissions, and our dependence on foreign oil. Efficiency First represents America's Home Performance Workforce, ranging from energy auditors and raters to contractors who are the front line of our climate battle, embodied in green-collar jobs from weatherization to HVAC. www.efficiencyfirst.org
Home Energy Magazine. Home Energy magazine's mission is to disseminate objective and practical information on residential energy efficiency, performance, comfort, and affordability. It is the only magazine that thoroughly covers residential comfort issues from the only approach that really works, systems engineering. Learn More
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